Primary Eyecare Secures Optometry First Contract for Shropshire, Telford and Wrekin
4 June 2025
Primary Eyecare Services is pleased to announce that it has been awarded a new Optometry First contract, commissioned by NHS Shropshire, Telford and Wrekin, following a tender process undertaken earlier this year.

Launching on 1 July, the new model of care will be rolled out as part of a phased launch delivering extended eye care services via networks of optometry practices across the county, including:
- Community Minor and Urgent Eyecare Service (CUES)
- Enhanced cataract referral and post-operative assessment
- Integrated Children’s Eye Care Service and post-vision screening support
- Medical retina referral filtering and monitoring
- Glaucoma enhanced case finding, repeat readings and monitoring
Claire Roberts, Optometry Adviser for the Shropshire, Telford and Wrekin Integrated Care System, said: “This is an exciting new development in our eye care offer for the population of Shropshire, Telford and Wrekin.
“It will mean that people can access services more conveniently and closer to home, reducing the time and expense currently spent on travelling to appointments, whilst at the same time investing in our community services and easing some of the pressure on our busy hospitals.”
Commenting on the new contract, our Chief Executive, Dharmesh Patel, said: “We’re delighted that we have been awarded the contract to deliver the Optometry First Services for Shropshire, Telford and Wrekin.
“This award reflects our proven commitment to delivering high-quality, accessible, and patient-centred NHS eye care in local communities across 30 Integrated Care Systems in England.”
Primary Eyecare Services is currently already providing services in the bordering areas of Cheshire and Merseyside, Staffordshire and Stoke-on-Trent and Herefordshire and Worcestershire, and works closely with Shropshire Local Optical Committee (LOC).